Recently Atma was nominated for a local Business Achiever Award.
We didn't set out to achieve this, it's just something that happened along the way.
The other day we were discussing respect. Practitioners of Krishna Consciousness are well acquainted with the idea that one should not desire respect from others. However, I put another spin on it by posing the question: "It might not be good to chase respect, but what about trying to be respectable? Is that a bad thing?"
Srila Prabhupada said that a Vaisnava is a perfect gentleman. If you try to be respectable, then automatically people will respect you, or at least they are more likely to. People may respect you, and they may not. There is one person whose respect you must always retain, and that is your own. You always have to have self-respect. And you have to earn even that. Trying to have respect without trying to be respectable is unnatural.
One is a subordinate consequential effect of the other. I blogged about the award nomination on the Atma blog, and mentioned that sustained profit is a subordinate consequential effect of service.
Another example of subordinate consequential effects is our placing on Google. Tonight I talked with Michael over dinner, and he told me that he found us through Google. People find out about us through word of mouth from their friends, by meeting a staff member doing book distribution in the street, and through Google.
I asked Michael if he had googled "Yoga Brisbane" [try it] - he laughed and confirmed that he had.
We appear twice on the first page of that search.
Once someone asked me: "How do you do it? You must do all kinds of search engine tricks."
Actually, no.
If you think about it, the goal of Google is to offer relevant search results. Assuming that Google works (which it seems to do quite well), the way to go higher in search results is to actually be more relevant to people.
So we just try to be ourselves, and strive to serve people in a more and more relevant way. The other stuff is just a natural consequential flow-on from that.
Seth Godin wrote about it the other day [his blog entry]: he contrasts "trying to beat the system" with "working the system". One is legitimate and healthy, the other illegitimate and unnatural.
Seth also wrote about it in his book "All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World" [Amazon.com]:
The only way your story will be believed, the only way people will tell themselves the lie you are depending on and the only way your idea will spread is if you tell the truth. And you are telling the truth when you live the story you are telling - when it's authentic.
(You) are not sitting around scheming up new plans on how to deceive the public. Instead you are living and breathing your story.
This is what makes it all work: a complete dedication to and embrace of your story.
So again, you've got to be yourself. Krishna Consciousness is about self-realization. It's about being authentic, being yourself.
There is no one more qualified than you to do it.
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