Function 1 - Sound

This is the fifth post in my series on Building a Krishna Conscious "Mega Church". See also the previously published Part 1, Part 2, Part 3, and Part 4.

Function 1 - Sound

The first function that the facility has to facilitate (that's why it's called a facility - it's a form that makes a particular function easy) is the chanting of the Holy Name.

The environment must be designed around sound vibration - after all, this movement is meant to be all about sound. Forget about turning to India for state-of-the-art sound design. You can get your subject matter from there, but delivery is a Western contribution.

The main space has to be acoustically designed. This is a science, but it's not rocket science. Auditoriums are tuned for sound. The space needs to be designed from the get go for acoustics, or it needs to be repurposed with acoustic materials, such as baffles and acoustic panels.

Next, it needs to be wired for sound. The model here is any environment which is purposed for sound, such as an auditorium, a concert hall, a nightclub, etc. There needs to be a multicore running down the length of the facility, either under the floor on in the wall. A multicore is a huge snake cable with thirty or forty cables inside it.

You need a massive mixing desk, multi-band graphic eq for the room, compressors and multi-effects units, and a number of wireless rigs. Sound is what it's all about.

The thing about technology, and this is from years of personal experience, is that there is a sweet spot that you have to reach to take advantage of it. Before you get to that sweet spot the technology creates as much interference as it does benefit. Let me give you some examples: When your microphones keep feeding back, or the cable malfunctions unless it's held at an angle, or the output of your power amp doesn't scale sufficiently, your technology gets in the way as much as facilitates. When you lay down the bucks and have a graphic eq, noise gate, a compressor, and a wireless hypercardioid mic, all that goes away, and all you get is the crisp, clear sound of the message, with no distraction by the medium. When your singers can't hear themselves and strain to sing and miss notes, when your mrdanga player can't hear what's going on and misses a change, when there is too much treble in the sound reinforcement and not enough power (bass), when the sound distribution is uneven (loud at the front and inaudible at the back), when there are speakers or ugly stands between the people and the kirtan party, technology is not helping you. When you lay down the bucks and mount speakers out of line of sight at front and back with a 180 degree phase difference, with distributed subwoofers, and provide foldback for the performers with in-ear monitors with dedicated mixes, then all that goes away and all you get is the experience of the kirtan, with no distraction by the medium.

You have to spend big on this to make it happen, and when you do, the results are awesome. No-one but the most observant goes away saying: "Wow, did you see that they were using in-ear monitors?" The technology has reached the sweet spot and become transparent. They just go away saying: "That was the best kirtan ever!" If you introduce a low level of technology then people will notice it. They'll go away complaining about the microphone or the sound.

The facility needs a dedicated sound mixing area and sound engineers. I visited Buckhead Community Church in Atlanta, Georgia, where I participated in their morning worship service (you can check out my photos and videos of the opening service here). They had two engineers working a desk halfway back in the auditorium. Basically the design there was like any number of dedicated auditoriums that I played in in bands as a teenager. In a tour of the facility afterwards I was shown an area on the third floor where the youth have their own worship service with their own band. They had their own stage, own PA system with mixing console (all smaller than the main one, but much more developed than ISKCON temple I've seeen), and their own lighting rig.

I got my start in audio engineering at the Sandringham Baptist Church on end of my block on Mt Albert Rd in Auckland, New Zealand. The church sound man, Clem, gave a number of training sessions for interested persons in the congregation, to develop a sustained sound engineering capability for the church. When you see me rolling cables using that particular technique, that's his training.

Now you can say: well, there is no way that we can do all that. But guess what: it can be done, and I'm going to prove it.

A Culture of Music

Above I mentioned getting the subject matter for the sound. Of course, any sound system is going to be worthless without something to put through it. A zero amplified even a million times is still zero. Something out of time and out of tune just sounds worse when it's miked up.

In order to field a powerful experience for people, it's necessary to have a vibrant culture of music. This takes investment of resources - time, energy, and money.

Where you spend your money and time is where you will see growth. Creating a long-term culture of music takes short to medium term investment with no immediate return.

Quality instruments need to be purchased and maintained. Events and artists need to be sponsored. Cultural exchange needs to take place. Seminars need to be held.

Australia's biggest Christian megachurch, Hillsong [website], started life in 1983 as Hills Christian Life Centre. In 1986 they started an annual music conference, called Hillsong. By the early 90s this music conference had reached a stage of momentum where CDs were released. These CDs became wildly popular and the church rebranded itself as "Hillsong", since that was what they were known for.

When I visited Buckhead Community Church in Atlanta, Georgia in 2007 I met with the music director, a hip young guy in jeans carrying an electric guitar. When I told him I was visiting from Australia he revealed that he and three other members of the church band had just returned from a visit to Hillsong.

Conclusion: Invest in sound.

Tomorrow: Function 2 - Children.