I was restoring a back up of my machine today and found a couple of articles that I wrote about Bhakti Vrksa. Phanisvara could tell me about when they were written if he can remember the event that I describe in it about namahatta.org, but it think it's a couple of years ago. Not sure if I published them previously, but here they are:
I spent a couple of years working in technical support for a Linux operating system software vendor, supporting my family in between trying to do some missionary work. All too frequently in my job I would have a similar exchange to the the following with a customer:
Me: "Could you please try XYZ."
Customer: "It didn't work."
Me: "It didn't work... anything more specific than that?"
Customer: "It's just sitting there blinking."
Me: "O...K... but after you typed in the command, what did it say?"
Customer: "Oh, it said 'Error something something' and then a whole bunch of stuff."
Me: "Right... Do you think you could you read that error message to me please..."
The customer is calling because they don't know how to solve their problem. And unfortunately, they don't even know enough to be able to describe their problem. If they did, perhaps they wouldn't need to call. "I don't know doctor, I just feel... 'sick'!".
I saw an exchange the other day in the namahatta.org forums that reminded of this situation, in relation to the Bhakti-vriksha program. Kaunteya prabhu was probing for information on why the Bhakti-vriksha program had failed to take off in a particular area. The preacher who had tried it replied: "The groups just folded". ("Right.. anything more specific than that?")
Recently on namahatta.org a call has gone out to participate in discussion of what is working and what is not working, and why, in the Bhakti-vriksha program globally. I welcome this frank, open dicussion, which I believe to be essential to the success of this program.
When the Bhakti-vriksha program was first launched in 1996 the word was to keep it under wraps, "in case the opposition heard about it". The idea was that it was so explosive that it represented a significant "competitive advantage". That has proven to not be the case. Like anything in preaching, it doesn't work on autopilot, and the hard, personal, work of implementation cannot be replaced by a one-two-three formula.
So I think that there is nothing wrong with open discussion, in fact there is everything right with it, but I think it needs some reference points. Perhaps a lot of people will have trouble saying more than: "It didn't work".
I'd like to contribute to this discussion. I'd like to present my observations and experience as one reference point that people can use as a sounding board - to compare, to contrast, to refute.
I don't claim to be an expert on Bhakti-vriksha, but I am a believer in the "cellular" or "network" model of preaching that it attempts to implement in ISKCON. I'm a 100% drank-the-koolaid convert since I read the BV manual. Since then I've been involved in one of the longest running Bhakti-vriksha programs in ISKCON, in Lima, Peru, both in the Bhakti-vriksha program itself, and as the administrator of a temple in the same yatra. I've seen it from both sides of the fence, and I wrote an article about that experience that was published in Congregational Preaching Journal, entitled: "Integrating Temple and Bhakti-vriksha, a temple manager's perspective".
Since coming to Australia in 2004 I've been steadily plugging along tinkering with the system and launching probing attacks with a group of like-minded pioneers. Today, Christmas Day, 2006, we held our strategic planning session to cast the vision for our preaching here reaching out to 2010. We're not expecting victory before then, and we're not accepting defeat before then.
Here are my thoughts on Bhakti-vriksha and the cellular model of organization, specifically related to our situation here, and my particular experience to this point.
Understanding The Need
First of all, we have to understand the need for a cellular organizational structure. To illustrate its importance I'd like to draw an analogy from the natural world. Small animals, such as ants and cockroaches, have exo-skeletons. Their bones are outside their body. This is very strong for small sizes, much stronger than having the bones inside the body. Ants can take crushing forces that would pulverize a larger animal if an equivalent force were applied.
However, this efficiency does not scale. Once we hit crabs, who spend a lot of time in water, the largest animals with exo-skeletons are lobsters (crayfish), who have to live in the water where their weight is offset by the bouyancy of their medium. Without this, they would be unable to sustain their weight on the land. The efficiency of the exoskeleton has a point of diminishing returns.
In order to scale further an organism needs an internal structure to stop it from collapsing in on itself as it grows. An endoskeleton supports all larger forms of life, from a chimpanzee to an elephant.
Let us know consider what are known as "megachurches" in the United States. These are churches that have congregations of over 1000 people. Some megachurches have congregations of tens of thousands. It is a common fallacy that megachurches are impersonal places, due to the large number of people and the impossibility of forming meaningful personal relationships amongst so many people. Of course if it were all random that would probably be the case. However, megachurch leaders have understood that in order to grow big, they have to grow small at the same time.
While such a huge congregation would collapse under its own weight, defeated by its own proselytizing success, if it simply had an exo-skeletal organizational structure, these churches do not, because they have an "endoskeleton" structure within that supports the whole organization.
A church is not simply a building - it is a body of believers living in community. Part of that "life in community" for megachurches is participation in one of their small groups. Megachurches have been enabled, and have grown to the sizes that they have, not through the force of a cult of personality, although there is always an inspired, dedicated, and sincere personality involved, but through a system that enables people to receive individual care and attention. Do you know how attractive that is? Attractive enough, and structurally sound enough, to create local communities numbering in the thousands to tens of thousands.
What's an exo-skeletal organizational structure? It's one that relies on external authorities, externally organized programs, static boundaries, solid processes that do not scale well.
An ISKCON yatra is a classic example of an exo-skeletal organism. It is extremely strong at small sizes, but does not scale well. It's ecstatic in the early days, but as it grows it becomes a victim of its own success. It becomes impersonal as too many people are added and no-one can look after them. Congregations actually become a burden as they become disgruntled and start complaining and criticizing.
The systems, processes, and organizational structures that are typically employed simply do not scale beyond a certain point. Gridlocks develop. People start mentalling out about "losing control". In order to retain control they actually begin to restrict the expansion of the organization, consciously or unconsciously. Volunteer organizations, by definition, cannot run or even be directed, by legislation. They run on good will, "buena voluntad" in Spanish.
The exoskeleton defines the shape of the organism. Without the exoskeleton, the organism will run out of control! It must be contained!
I said this in my earlier article, and I repeat it here: this fear of losing control is at the root of our institutional rejection of Bhakti-vriksha.
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